How to Get Into NYFW Shows: Building Your Outreach and Contact List as a Model
New York Fashion Week (NYFW) is the event every model dreams of walking in. It’s the holy grail of the fashion world—where designers, influencers, and celebrities all converge to see the latest trends and talents. If you’re aiming to be part of this iconic week, it’s not just about having the right look. It’s about hustling, building relationships, and strategically positioning yourself in front of the right people. So, let’s talk about how to get in on the action, plus why building an outreach strategy and contact list as a model or brand is a game changer for your career.
1. Know What NYFW Is Looking For: It’s About More Than Just Looks
NYFW isn’t just about strutting down the runway in the latest designs; it’s about the experience. Designers want models who embody their brand, have the right energy, and can bring their collections to life. So before you dive into outreach, understand what kind of models are typically booked for NYFW shows.
Are you more of a high-fashion, editorial type? Or maybe you’re an influencer who can bring your own audience to the event? Do some research into the designers who are showing at NYFW and figure out which ones align with your style and vibe. From there, tailor your outreach to show them why you're the perfect fit for their brand.
Pro Tip: Don’t forget to be versatile—NYFW is all about diversity. The more you can adapt to different looks and types of shows, the better your chances.
2. Outreach: Start Making Moves Early
Booking a gig at NYFW isn’t something that happens overnight. It takes months of planning, communication, and networking. So, the earlier you start your outreach, the better. Begin by identifying key players in the fashion world—agencies, designers, casting directors, and PR firms—and start building your list of contacts. Scouring Models.com and who your top models/agencies are following on social media is a great place to start. The fashion industry is all about who you know, so start getting familiar with people who can open doors for you.
Start by reaching out via email or social media (depending on what’s appropriate). Keep your message short, professional, and to the point. Include your portfolio, a link to your Instagram, and a note explaining why you’d be a good fit for their show. Don’t be afraid to follow up if you haven’t heard back. Persistence is key!
Pro Tip: Don’t make it all about you. Make sure to explain why you’re specifically interested in their show or collection. Show that you’ve done your homework.
3. Build Your Contact List: It’s All About Connections
A solid contact list can make or break your career. You can’t rely on your agent alone to get you into NYFW. Building a list of influential people in the industry will give you the leg up you need. Think designers, casting agents, stylists, photographers, public relations reps—the whole shebang.
A good place to start is by attending industry events, both in person and virtually - think Eventbrite, CFDA calendar, local trunk shows, after parties, etc. Find spaces where relevant opportunity is present. You can make connections at fashion shows, influencer meetups, or even through online fashion communities. Don’t be afraid to approach people you admire, whether it’s a photographer or a fellow model. Building genuine relationships with key figures can lead to collaborations, recommendations, and eventually, those coveted NYFW spots.
Pro Tip: Keep track of every person you meet and make a note of how they might be able to help you in the future. Create a spreadsheet of names, emails, and notes for quick reference. This is your personal network.
4. Social Media Strategy: Show Off Your Work and Personality
In today’s digital age, social media is everything. NYFW designers and casting agents will likely check your Instagram or TikTok before deciding to book you. This means your online presence needs to reflect the kind of model you are—professional, versatile, and engaging.
Start by posting your modeling photos consistently, but also show behind-the-scenes shots, your personality, and even glimpses of your journey. NYFW is not just about pretty pictures; it’s about connecting with your audience and building a personal brand that resonates with your target market. The more engagement you have, the more likely you are to get noticed by the right people.
Pro Tip: Use NYFW-related hashtags or tag designers and brands you want to work with. This will get you noticed by those who are already involved in the event.
5. Leverage Your Agency: They Know the Ins and Outs
If you’re represented by an agency, your agents should be actively working on your behalf to get you into NYFW shows. Agencies already have relationships with casting directors and designers, so use that to your advantage. Make sure your agency is aware of your NYFW aspirations, and be clear about which shows or designers you want to work with. They will help push you forward and advocate for you with the right people.
However, if you’re not with an agency, don’t panic! There are still opportunities for freelance models to get booked at NYFW, especially if you’ve built up a solid portfolio and contact list. You may just need to put in a little more effort on the outreach front.
Pro Tip: Even if you’re with an agency, always be proactive. Ask your agent if there are any open castings or shows you can submit to. Don’t just wait around!
6. The Importance of Following Up (And Not Giving Up)
Once you've made initial contact, you’re not done yet. Following up is crucial, but make sure you’re doing it in a polite, professional way. If a designer or casting director hasn’t responded, it’s okay to send a friendly follow-up email or message. But don’t be overly persistent or pushy—remember, they’re likely getting dozens of inquiries every day. Respecting their time is important.
Be sure to send a final thank-you message after you’ve been booked or after an audition. A polite, gracious attitude will help you build a positive reputation in the industry, which can lead to even more opportunities down the line.
Pro Tip: Timing is key. If you haven't heard back after your initial email, follow up a week later. If there's still no response, give it a few weeks before reaching out again. When you do, update your pitch with fresh, relevant work that aligns with their brand.
When connecting in person, try to secure their phone number instead of just their Instagram handle. This ensures you have a reliable point of contact in case of account issues or security concerns. Building a network of direct contacts gives you access to valuable leads, gigs, and even opportunities for future collaboration or coffee chats.
Wrapping It Up
Getting into NYFW isn’t just about having a pretty face or a killer walk—it’s about being strategic, building meaningful connections, and taking consistent action. By starting your outreach early, building a solid contact list, and leveraging social media, you’ll be setting yourself up for success. NYFW is competitive, but with the right approach, persistence, and a little hustle, you can land that coveted spot on the runway.
So, get out there, start building your network, and show the fashion world what you’ve got. Your NYFW dream could be closer than you think! 💫👠
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